The Crucial Role of Marketing | How It Can Change Your Future

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The Crucial Role of Marketing

Written by Cutty 

When you're a content creator or creating a product for the public. You want to make sure you have a marketing plan attached to it. Marketing is what is going to bring all of the new people to know about you and keep your current ones updated with you. So understand that marketing is going to bring you success. It's so slept on, but it's something you want to make a priority. Marketing can impact your project in a major way. Being in front of people and being a constant reminder in their lives is what's going to attract them towards your project. Marketing is part of our lives every day. When we go on YouTube, we see ads; when we go outside, we see billboards; and when we are in the store, we see sales and specials. These are all things that want us to get these products. They are creating special ways for us to find out about their product. Here are some simple ways to make your marketing better.

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Find out who your audience is

When you find out who your audience is, you can figure out how to market to them. This is a great first step in creating marketing content. If you're an artist, who are you making music for? Who do you envision listening to your music? Once you find this out, you can create content that will attract them. If you are releasing a product, who do you see using your product? Why would they use your product over someone else's? These are questions you can ask yourself to find out who you're making your marketing content for. If you don't know the answers to these questions, it doesn't matter how much marketing content you create; you can be creating it for the wrong person, which will lead to you not getting them to convert over to you. Finding out who your audience is will save you money and get you the results you're looking for, so before you create anything marketing-related, focus on who you're making it for. 

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Create a plan and execute 

Once you know who you're creating content for, it's time to create a plan on how you're going to present it to them. What do you feel like someone would want to see? Take this time to write down ideas on how you're going to market to them. What do you think they will like? What would make them click on the ad? Get creative in this process; think outside the box. You want to show your fanbase that you're different, so use this as a chance to create some magic. This part of the process is strictly focused on idea building and how and when you're going to execute the idea. You can write down a plan all the way from before launch to get them to know about it and after launch to get people who may have missed the pre-marketing. This will set you up for success because people will definitely find out about your project. So write down all your ideas and get ready to execute.

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Now that you know your audience and have your content all planned out, It's time to put the budget where it needs to go to make everything happen. Most marketing requires a budget for something; it's just part of the process. Here is something that requires a budget but can get you seen by thousands. Google Ads, which is good for all video ads and online presence Google ads cost money but can get you seen by people all over the world. Another thing that you may have to pay for is if you have to outsource your content creation. Paying for content creation can get you some creative things made and take the stress off you by letting a professional create your content. Saving you time and headaches, and all you have to do is pay them their rate. The list goes on after this: paying for billboards, product placement, etc. These are all things you want budgeted out in the beginning so you can prepare a budget for them.

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In the end, it's easy to create a marketing plan, and it plays a crucial role in your success in business. Every major business pays for promotion; some companies put millions into marketing because they know it's more valuable to be seen than to be hidden. You want to be a trending topic when your project launches, so having a marketing plan can help you accomplish that. Don't put marketing to the side and think, "I'll just share the link on social media." That's step one on a long list of steps to being successful in marketing. Use these three ways first and find out more as you grow, but the steps listed above can get you far. Marketing is what has created some of the major things we use today. Don't overthink it; create your plan, execute it, and analyze the results. We know for sure you'll be way farther along with your marketing than not doing it at all. What's something you do to create your marketing plan? Join the conversation below.

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